performance metrics magic: turning big data into big benefits

campaigns backed with data will catapult your brand in the direction of increased visibility and recognition. watch us find key trends & metrics from big data and turn them into successful actions.

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these big names met our bold ideas

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campaigns decoded with data in hand

we work like a well-oiled machine, running detailed analysis, monitoring campaign performance so we can keep replicating our success.

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reach and impression building

our first line of defence is crafting campaigns based on data insights and on availability of your target audience because visibility drives impact.

cross-media & behavioral evaluation

next comes the fine-tuning. as, context and time-intervals influence behavioural shifts ultimately impacting receptivity, our data and research narrows gross impressions into potential and viewed impressions..

ROI reporting

crunching numbers to chart your success path, our insightful reports translate complex metrics into clear, actionable roadmaps for assured wins.

competitor tracking

stay informed about market trends, benchmark competitor performance, and identify opportunities for improvement to leap with strategized finesse.

strategic play on our data chessboard

OOH is a game of analytics, and data is king. our tools are the chess pieces moving to checkmate the market competition.

explore tools

ProLocator

your campaign’s crystal ball, predicting performance and impressions and offering you numerical proof of reach, frequency, and audience engagement.

VAI (Visibility Adjusted Impact)

if the gross numbers look clunky and tangled to you, we provide sleek and refined numbers by weighting them on 8 parameters of viewability.

AIS (Attention Impact Score)

timing is the key to the limited window of opportunity that your audience provides. we follow not only your audience but also their engrams of the brain with cutting-edge EEG and stimulus tracking software.

ADeX

keep an eagle eye on competition with our monthly insights into category usage of OOH to outsmart and outpace market rivals with strategic finesse.

ProLocator

your campaign’s crystal ball, predicting performance and impressions and offering you numerical proof of reach, frequency, and audience engagement.

VAI (Visibility Adjusted Impact)

if the gross numbers look clunky and tangled to you, we provide sleek and refined numbers by weighting them on 8 parameters of viewability.

AIS (Attention Impact Score)

timing is the key to the limited window of opportunity that your audience provides. we follow not only your audience but also their engrams of the brain with cutting-edge EEG and stimulus tracking software.

ADeX

keep an eagle eye on competition with our monthly insights into category usage of OOH to outsmart and outpace market rivals with strategic finesse.

case studies: a peek behind the OAP curtain

explore our client stories

ANTHE Rocket Campaign

Announcing the Akash Institute’s Aakash National Talent Hunt Exam and promote the exam where the winners had a change to visit NASA.

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It’s Bisleri Time

Promoting hydration and drinking safe water during the summer.

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Mad Angles Heat Wave

The objective of this campaign was to highlight the spiciness of the snack.

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explore our client stories

applause please - OAP through our clients’ eyes

explore our client stories

my busy schedule leaves little, if any, time for blogging and social media. the lorem ipsum company has been a huge part of helping me grow my business through organic search and content marketing.

Victoria

VP of Marketing

My busy schedule leaves little, if any, time for blogging and social media. The Lorem Ipsum Company has been a huge part of helping me grow my business through organic search and content marketing.

Victoria

VP of Marketing

My busy schedule leaves little, if any, time for blogging and social media. The Lorem Ipsum Company has been a huge part of helping me grow my business through organic search and content marketing.

Victoria

VP of Marketing