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innovation hub: unlocking potential, amplifying reach

our tools are the culmination of decades of insights, investment, time, and our relentless pursuit of excellence. our toolkit gives us visibility into audience behavior, market trends, and project performance so that we get maximum impact.

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the steam engine to your brand’s growth

propelling your brand forward with top-tier solutions every time. armed with specialised tools and tech solutions that guarantee triumph in every campaign.

ProLocator

harness the power of AI with ProLocator to dynamically plan and assess OOH campaigns across the nation. this tool not only tracks campaign effectiveness in real-time but also benchmarks performance, ensuring your advertising hits the mark every time, anywhere.

  • smart site selection tailored by audience, budget, and duration.
  • powered by machine learning to provide optimized outputs based on audience availability and location affinity.
  • used for pre-planning, mid-term adjustments, cluster analysis, attribution, and ROI evaluation.
  • leverages a vast dataset of 120 million samples, and tracks the daily travel patterns of 40 million individuals.
  • extensive coverage with data on over 85 million profiles across 1000+ markets.

Valudate

here is how we commit to transparency. by engaging with Valudate, a third-party audit and monitoring service. because our core principle of functioning is this - ‘trust, but verify’. Valudate’s third-party monitoring services work in addition to our internal monitoring system where our executed sites are supervised on a daily basis.

  • tamperproof monitoring provides detailed and accurate information on each media site.
  • detailed duration and exact GPS location tracking of media displays.
  • comprehensive irregularity checks, including blockages, tears, and lighting conditions.
  • daily monitoring in major cities, ensuring consistent quality and compliance.

ADeX

ADeX, powered by Time Monitoring, equips OAP and its clients with critical competitive insights across 52 markets, sharpening the edge in OOH campaign planning. by analyzing competitors' spend, strategies, and media choices, ADeX ensures your advertising is not just present but dominant.

  • in-depth analysis of competitor spend and advertising effectiveness.
  • strategic insights into location and media vehicle preferences.
  • evaluation of advertising strategies focused on AdStock versus Recency.

AIP (Audience Insights Profile)

AIP goes beyond basic demographics to provide a nuanced understanding of audience attitudes and behaviours, uncovering key patterns, correlations, and trends. by integrating first-party and diverse third-party data, this tool offers a comprehensive profile that ensures your media strategies are precisely aligned with target audience insights.

  • extensive profiling with data like age, income, detailed attitudes and behaviours.
  • first-party data from various third-party sources, offering a broader perspective.
  • analytical capabilities to detect correlations and trends that influence strategic media planning and execution.

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VAI (Visibility Adjusted Impact)

the Visibility Adjusted Impact (VAI) tool harnesses advanced statistical methods to analyze spatial perception and cognitive biases affecting media visibility. by evaluating from 8 critical parameters, VAI recalibrates Gross Impression numbers into more accurate Potential Impressions, ensuring that large-scale media’s visual dominance is quantifiably assessed and optimized for maximum effect.

  • analyzes spatial perceptions and cognitive biases like Ebbinghaus and Delboeuf illusions.
  • Adjusts Gross Impressions to create a more accurate measure of potential impressions.
  • uses a sophisticated scoring system based on 8 diverse parameters to evaluate media visibility.

AIS (Attention Impact Score)

the innovative AIS tool will use advanced EEG and stimulus tracking technologies and will meticulously quantify how urban dynamics and emotional state influence attention, refining potential impressions into Value Adjusted Contacts for precise campaign targeting. with pilot testing completed, the AIS tool will soon be ready for deployment.

  • will leverage EEG and stimulus tracking to measure visual attention and engagement.
  • can effortlessly convert Potential Impressions into more meaningful Value Adjusted Contacts
  • optimize media placements by considering time of day and urban context factors.

ProVisualiser

through innovative and advanced computer vision technology, the PorVisualiser tool runs comprehensive analyses of consumer engagement by tracking and reporting viewer gaze patterns to effectively understand which components of the content capture attention and which doesn't.

  • highlights the 'hot spots' that attract maximum concentration of consumer gaze, indicating high engagement and interest areas
  • insight into 'cold spots' helps refine the design and visuals to create impactful campaigns.
  • data-driven decision-making through tracking and reporting of viewers' gaze patterns to evaluate consumer engagement.

Visual Verity

to ensure quality, consistency and detect image tampering across all our deployed media sites, we developed a forensic tool that could scan multiple images and identify photo manipulation, morphing and generated images. the Visual Verity tool was designed to add another layer of verification and address the challenges of authenticating media photos of all the campaigns we run.

  • examines altered images for signs of manipulations that cannot be detected by the human eye.
  • acts as a forensic tool that scans multiple media images to identify tampering.
  • armed with clone detection, ELA (error level analysis), metadata extraction, pixel pattern analysis and compression artifacts detection.